Resort Management

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Snowboarder on a popular slope at Keystone Resort during sunset, with a subtle crowd forming, highlighting the impact of social media trends.

Keystone Snowboarding TikTok Trail Trend Emerged

Five years ago this week, a single 15-second TikTok video featuring a previously obscure snowboarding line at Keystone Resort triggered a 250% surge in daily traffic to that specific area.

Keanu Alapai·June 20, 2026